Hi friends,

I’m Allison Luvera, an entrepreneur who is currently building a sustainable consumer brand—Juliet Wine. Welcome to On the Rise, my weekly newsletter.

This is my space to share personal reflections on building a business and navigating life as a professional woman—along with a dash of wine, style, and travel inspiration. Think of it as a candid conversation among friends: relatable, real, and hopefully uplifting.

You can read more about why I started this newsletter in my post here.

As a subscriber, you can expect -

  • FREE weekly posts

  • Insights on business, women’s empowerment, and life

  • Round-ups of interesting things on my radar

  • Occasional interviews with inspirational women in my network

If that sounds interesting, join me! Subscribe for free today.

Plus, keep reading for some additional basics of the newsletter. ⬇️

Who is the Author?

First things first, let me introduce myself!

I’m Allison Luvera, an executive-turned-entrepreneur who is best known for my current role as the Co-Founder and CEO of Juliet, an award-winning sustainable wine company.

Before launching my business, I had 15 years of experience across the media and consumer goods sectors. I’ve been fortunate enough to work at some of the most iconic brands in the world, including Vogue, InStyle, Perrier Jouët Champagne, Tequila Avion, and The Glenlivet, and hold a BS from Boston College and an MBA from The Wharton School.

Professional experience aside, I’ve always been passionate about lifting up women, and previously held leadership positions in the women’s rights space including VP, Board of Directors for UN Women USA-NY.

I don’t have a lot of spare time these days—I work 24/7 most weeks on Juliet—but when I carve out moments for myself, I love to ski, travel, and spend time with family. I’m also learning German (my fiancé is from Dusseldorf) and have been working on publishing a family cookbook for two years now!

What Will It Cover?

Any topic that resonates with entrepreneurs or professional women is fair game.

My goal is to write at least one edition per month that includes thoughtful commentary on a main topic—either a topic relevant to women in the workplace, my learnings from my experience as a founder, or an inspiring story or interview—plus more frequent round ups of interesting stuff that’s caught my attention during the course of each week.

I want to keep the discussion as real as possible—no fluffy stuff here. In short, if a topic is showing up in group chats with our closest friends and colleagues, it’s something I want to explore.

Who Should Read It?

This newsletter is for anyone interested in entrepreneurship, navigating business as a woman, wine or my experience building Juliet in general. Although inspired by my personal journey, I hope this speaks to a community of like-minded and ambitious women who are working to achieve success on their own terms.

If that applies to you, please subscribe and join the conversation.

How to Subscribe?

Subscribe to get full access to the newsletter and publication archives.

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Can I Suggest a Topic?

Please do!

This newsletter is designed to be community-driven. That means that what I’m writing about each week is informed by the experiences and perspectives of subscribers and my personal network of successful businesswomen.

Have an idea, question or feedback? Comment on a post or reply to a weekly email and I will personally respond. ✨

If any of this is resonating with you, welcome to the conversation. Feel free to invite your (female) friends and colleagues—click the link below and share. ⬇️

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Subscribe for weekly reflections on building a business and navigating life as a modern professional woman. By Juliet Wine Co-founder & CEO Allison Luvera.

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Co-Founder & CEO, Juliet